Icon is creating a future that many didn't think was possible. Their technology enables more shelter for more people in a time when we need it most. Stagnancy in home building has not kept up with demand and population growth. This has contributed to a growing housing crisis. Traditional home building methods are inefficient and wasteful. These critical problems have driven costs up past the point of affordability for the average person. High costs also mean providing adequate shelter in developing countries can be nearly impossible.
I had the privilege of working with the Icon founders to help shape the very earliest formations of the brand identity, visuals, and story.
In 2018, ICON was the first company in America to secure a building permit for and build a 3D printed home. Learn more at iconbuild.com
